Work
Three teams, one habit — find the broken funnel, rebuild it, prove the number moved.
01 — Mar 2024 — Present — Remote
WebVeda
Owns checkout, payments and the platform relaunch for an education business moving 10K+ transactions a month.
- Designed and optimized high-converting landing pages for course offerings, increasing user engagement by 35% and contributing to a 11.18% conversion rate.
- Orchestrated the end-to-end automation of WhatsApp messaging for live classes, managing 10K+ messages per month and cutting manual intervention by 80%.
- Architected and deployed a checkout and payment infrastructure on Razorpay and Stripe, facilitating 10K+ transactions monthly.
- Executed design audits using Hotjar, diagnosing friction points and shipping UX changes that lifted session durations by 20% while curbing drop-off.
- Spearheaded the migration of 500,000+ user records and independently architected the payment and checkout infrastructure for WebVeda 2.0, shipping the full platform relaunch with virtually zero downtime.
- Promoted to Tech Lead within 12 months, then rebuilt the entire checkout flow from scratch over a single weekend after a 3x surge in checkout initiations against flat conversion exposed a broken funnel.
- Led the end-to-end migration from Graphy to TagMango's subscription and course infrastructure while the engineering team scaled 3x.
Next.js · Node.js · Postgres · Razorpay · Stripe · WhatsApp API
02 — May 2025 — Present — Remote
IGC
India Genius Challenge. Zero to 40K users in four months on a quiz engine and ELO ladder built to take the load.
- Scaled the platform from 0 to 40K users in 4 months, sustaining 10K+ weekly users and 100,000+ quiz attempts.
- Built a dynamic quiz engine spanning 10K+ questions that delivers unique daily question sets, increasing engagement by ~35%.
- Designed an ELO ranking system for 40K users, reducing database load by ~60% through daily computation.
- Deployed a WhatsApp CLM reaching 10K users per day, cutting re-engagement costs by ~40%.
React · Node.js · Redis · ELO systems · WhatsApp CLM
03 — Jan 2021 — Aug 2021 — Remote
1M1B
AgriCraft — low-cost mobile tooling against stubble burning in a rural farming community.
- Launched AgriCraft, a grassroots project leveraging simple tech tools to address stubble burning in a rural farming community.
- Designed and implemented low-cost, mobile-based awareness solutions promoting sustainable alternatives to crop residue burning.
- Engaged directly with 10 farmers, conducting personalized sessions that led to a measurable shift in practices, with 3 adopting non-burning methods during the harvest season.
- Led a small team of 3 volunteers to produce regional-language content, increasing local awareness and dialogue on sustainable farming.
Low-code tools · Content · Field research
04 — Readout
What the work moved
Measured in production, not in slides.
00 K+User records migratedWebVeda 2.0 relaunch — virtually zero downtime00 KUsers in four monthsIGC, from a cold start to 10K weekly actives00 K+Quiz attempts servedDynamic engine across a 10K-question bank0.000.00 %Checkout conversionFunnel rebuilt from scratch over a single weekend
05 — Availability
Hire the habit
Open to fullstack and platform work — payments, growth surfaces, migrations.